Social Media Content Strategy

There is nothing magical or mystical about social media management. The steps to success revolve around hard work, creative content, and killer strategy.

The Jonroc Three Step Approach

I. Work With You to Set Goals for Your Social Media Campaigns

Discover what your business needs & how we can make it happen

  • Work with you to discover challenges your business is facing or metrics you’d like to improve, and develop a strategic plan to help you reach them with social media marketing.
  • Set clear goals & objectives for your campaigns to maximize your ROI
  • Establish KPIs (key performance indicators) for tracking campaign progress
  • Identify your target market, conducting research on their interests and needs.

II. Create a Customized Social Media Strategy

Develop a three-pronged social media strategy to make these goals a reality

  • Create a Content Strategy- Design a strategic, measurable plan for brand storytelling.
  • Create an Engagement Strategy- Research & identify what makes your customers tick (and click).
  • Create a Conversion Strategy- Turn your fans into customers.

III. Implement for Action and Analyze Results with Social Media Marketing

Boost your brand awareness & online reputation

  • Generate & publish original, high-quality content relevant to your target market and industry in a variety of multimedia formats
  • Create a publishing schedule & editorial calendar for your content, utilizing relevant tools and management software
    • Create videos, graphics, infographics, promotional campaigns, blog posts, social media contests & promotions,  clever, on-brand copywriting
    • Create calendar & discovery events for special promotions
    • Curate customer-submitted & industry-relevant content for sharing
    • Interact & engage with your customers online, increasing message response rate & cultivating an active digital persona to build relationships with your customers
  • Promote posts (through both paid and organic channels) to generate leads & engagements
  • Create custom ad campaigns targeted to your customers, tracking campaign progress with key performance indicators (KPI)

Fill in our contact form to get started on a customized social media strategy for your business. You will benefit from the increased brand recognition, new clients, and new leads/sales.