Richmond Traditional Martial Arts

The Client

Richmond Traditional Martial Arts is a welcoming mixed martial arts academy. In addition to mixed martial arts, RTMA students learn virtues such as self-discipline, self-confidence, respect, integrity, loyalty, and benevolence. Through RTMA courses, students have the opportunity to increase their range of motion, improve strength, and improve cardio stamina while learning the skills necessary for self-defense.

The Opportunity

We worked with RTMA to create a modern, engaging website with the client in mind.

The website is designed to showcase the different styles of classes and course offerings, as well as to make the website easy to navigate for online visitors.

See Mobile & Desktop Version Live
Richmond Traditional Martial Arts Website Mobile Responsive
"Our new web design boosted RTMA's organic search traffic by 8% in just one month." -Alice

Interactive Web Design

To allow users to learn about RTMA classes in an interactive way, we created widgets with flippable cards where users can access course details and images directly.

Richmond Traditional Martial Arts also wanted an interactive website unique to the industry, so we added animations (interactive flip books) demonstrating the actual techniques being performed by instructors and students in class on RTMA’s home page.

Richmond Traditional Martial Arts RTMA Website

Usability

In addition to interactive design and visual, clickable images demonstrating course options, we integrated both front-end and back-end features for RTMA and its clients.

• Through the website’s backend, RTMA can now send messages directly to clients, manage billing, memberships, and scheduling, while also monitoring enrollment and attendance as students check in to class.

• Students can check in for classes with a PIN number via tablet, with attendance logged directly into the RTMA site database.

• Students’ accounts are linked with their parents’, making it easy for parents to pay membership fees, check in to classes, view schedules, and register for classes.

Richmond Traditional Martial Arts Website Design on Phone

Showcase Value

Richmond Traditional Martial Arts is a studio with high-end studio facilities, so we helped them offer a high-end website highlighting this asset.

Users can now view the different amenities offered by RTMA and experience the quality of their studio with a sleek, dynamic image interface.

Richmond Traditional Martial Arts RTMA Website Design on Tablet

Search Engine Optimization

We helped RTMA prepare for online marketing and SEO, optimizing their website with tracking capabilities so they can directly measure return on investment without the middleman.

Now that their site is formatted for SEO, RTMA has seen an 8% increase in organic traffic in just one month.

Richmond Traditional Martial Arts RTMA Website Design Background

Results

RTMA now has a modern site with easily accessible features. Not only do they now have a quality website to match the quality of their services, but now they have a website that reflects their business goals and enhances their ability to attract new students while keeping current students informed and engaged.

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